CTV Puts So You Think You Can Dance Canada in The Spotlight with its Biggest Promotional Campaign in History

For Immediate Release (August 26, 2008)

-- Far-reaching national campaign includes extensive outdoor, radio and online promotion --

-- Electric on-air promos on high-rotation across multitude of CTVgm channels --

-- Toronto subways, buses and streetcars are "dancified" with specially-designed wraps --

-- Street Teams bring the dance party to the people on September 11 --

Toronto, ON (August 26, 2008) - Putting its best foot forward, CTV today announced its biggest promotional campaign ever for a television series on the network. Beginning September 1, CTV will roll out an extensive national multi-platform promotional campaign supporting the highly-anticipated premiere of So You Think You Can Dance Canada. Creating a strong presence for the series on air, online and in cities across the nation, the electrifying campaign is designed to generate buzz for the series, drive viewer awareness and potentially inspire Canadians to dance!

** Media Note ** - Download new photos for So You Think You Can Dance Canada at ctvmedia.ca/dance2008.

Premiering Thursday, September 11 at 8 p.m. ET on CTV, and with an encore presentation on Sunday, September 14 on MuchMusic, (go to ctv.ca and muchmusic.com to confirm local broadcast times), So You Think You Can Dance Canada showcases a hotbed of dancing talent determined to waltz, tap, krump and cha cha into the hearts of Canadians across the country.

Starting Monday, the widespread outdoor, radio and online promotional activities will be visible in major markets across Canada, including Toronto, Vancouver, Calgary, Edmonton and Montreal. Already in high rotation on the vast array of CTVglobemedia's channels, the latest high-energy on-air promo is just the start of an extensive rollout for the premiere.

"People can't stop talking about So You Think You Can Dance Canada," said Susanne Boyce, President, Creative, Content and Channels, CTV Inc. "Coming off the record-breaking season for the American version of this hit international format, we're hoping to capitalize on the dance fever taking over the nation with this comprehensive campaign."

"We are rolling out the promotional red carpet for So You Think You Can Dance Canada," said Rick Lewchuk, Senior Vice-President, CTV Creative Agency and Brand Strategy. "Due to the strength of the top-rated CTV schedule, we have a unique opportunity to focus our firepower during fall launch on the one new series everyone's talking about."

Across Canada, the So You Think You Can Dance Canada campaign boasts eye-catching advertisements peppered across major cities in multiple provinces. Always on the move, hundreds of bus billboards will be spotted in three major Canadian markets including Toronto, Calgary and Edmonton. Dynamic transit shelter ads will be unveiled in key markets Toronto, Vancouver and Montreal. Off the street and on the dial, the promotion continues with a radio buy of 30-second spots in Toronto, Vancouver, Calgary, Edmonton, Montreal and Quebec City. Furthering its presence across the nation, the So You Think You Can Dance Canada campaign is rounded out by a national online buy through Ad.com.

In Toronto specifically, public transit gets "dancified," with the station domination branding of Union Station, the inside of six subway cars and completely wrapping two subway cars. Additionally, a classic Toronto streetcar is branded as the new Toronto "Dance Car," with custom-made wrapping. The promotional party continues as large billboards are being unveiled in the heart of the city at Yonge and Dundas Square, Young and Bloor, and the Hydro Plant board at Front and John streets along with a painted mural at Queen and John Streets.

Then, as the nation prepares for the premiere on September 11, So You Think You Can Dance Canada Street Teams and interactive branded vehicles will get the dance party started as groups of dancers target high traffic areas in Toronto, Montreal, Calgary, Edmonton and Vancouver.

The campaign was designed and executed by the CTV Creative Agency.

So You Think You Can Dance Canada is based on the Emmy Award-winning smash hit series created by Simon Fuller and Nigel Lythgoe that premiered in 2005. Canada joins the United States, Australia, Norway, Denmark, Greece, Poland, Turkey, Germany, Malaysia, New Zealand, South Africa and Israel as markets with an original So You Think You Can Dance production.

So You Think You Can Dance Canada was created by Simon Fuller and Nigel Lythgoe, and is produced in association with CTV by Danse TV Productions. Sandra Faire and Trisa Dayot are Executive Producers. Ed Robinson is Executive Vice-President, Programming, CTV Inc. Susanne Boyce is President, Creative, Content and Channels, CTV Inc.

About Danse TV Productions

Sandra Faire, acclaimed as one of Canada's leading variety producers, is also a vice-chair of the National Ballet of Canada and a cabinet member of Grand Jeté for the National Ballet School. Ms. Faire, along with Trisa Dayot and senior producers Bronwyn Warren and Millan Curry-Sharples, will helm So You Think You Can Dance Canada. The team has produced an impressive array of Canadian award-winning programs seen in Canada and the U.S., including Amanda Marshall for SONY and Rita MacNeil's Celtic Celebration, which aired on CTV and PBS. Both specials won awards in the U.S. and Amanda Marshall won a Gemini Award for Best Performance. Rita MacNeil's Celtic Celebration was CTV's highest-rated Canadian special in 1998, with over 1.6 million viewers. Additionally, Rita MacNeil's Christmas, which aired on CTV and PBS, was CTV's highest-rated Canadian special for the year 2000 with 1.75 million viewers, outdrawing all other music specials that year. Their most recent variety special, The Rankin Family Reunion, will air later this year on CTV. Ms. Faire still holds the record for the highest-rated variety special in Canadian television history, Anne Murray's Family Christmas, which garnered a 43 per cent share on CBC with 4.2 million viewers. Joining the team for So You Think You Can Dance Canada is producer Janet Lavack.

About 19 Entertainment

Simon Fuller's 19 Entertainment is recognized as a leading creator, provider and promoter of globally successful music based entertainment, or "entertainment brands". The company has attracted a unique collection of expertise in people who work together to integrate and leverage activity across television, film, touring, merchandising, music publishing, recording, artist/writer and producer management, sponsorship and promotion. Simon Fuller is the most successful British music manager of all time having sold over 116 million CDs in North America alone, and is known as the creator of American Idol, the most valuable TV format in the world with an estimated value in excess of $2.5 billion.

About dick clark productions

Founded in 1957, dick clark productions has grown to become a leading independent producer of a wide range of TV programming for broadcast/cable networks, distributors and advertisers. The Company has produced thousands of shows and specials in all genres and for all day parts, including such perennial hits as Dick Clark's New Year's Rockin' Eve, the American Music Awards, the Golden Globe Awards, the Bloopers specials and series, the Daytime Emmy Awards, the Academy of Country Music Awards and the recent Disney's American Teacher Awards, among others. The Company also is a leading creator of award-winning communications experiences from live events and meetings to integrated marketing programs for major corporations.

About MuchMusic

As the No. 1 Canadian brand for teens and young adults, MuchMusic is an integral part of today's pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making MuchMusic's acclaimed street level Toronto headquarters Canada's epicentre of celebrity. A multi-platform Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos, user-generated content site and more. MuchMusic spotlights homegrown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to VideoFACT. MuchMusic is available in 8.2 million households across Canada via cable, satellite, and mobile. For more information, go to muchmusic.com. MuchMusic is a division of CTV Limited.

About CTV Inc.

CTV, Canada's largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production facilities. More information about CTV may be found on the company website at www.ctv.ca.